SERP stands for Search Engine Results Page. when someone searched for a specific website, they would get their results on a page from one of the major search engines like Google or Bing.
Organic search results are usually more relevant to the user’s query because they reflect what users will find when they type in a keyword phrase in Google. Paid ads will show up in addition to the organic results but sometimes in a different section of the SERP (i.e., towards the top or at the bottom).
Organic Search Results
1. “Transactional” queries – these are typical queries that contain the words “buy,” “order,” or “purchase.” 2. Informational searches – these are searches with no intent to buy something, but they contain keywords about your business, like your company’s name. 3. Navigational searches – these are search queries for something specific like a restaurant’s phone number or address.