Keywords

11 Ways to Identify and Fix Keyword Cannibalization: A Guide for Marketers

11 Ways to Identify and Fix Keyword Cannibalization: A Guide for Marketers

Keyword cannibalization is when two or more pages have the same keywords, which can cause problems for SEO. It’s important to identify these areas to create a better user experience and increase rankings. As a marketer, it’s your responsibility to understand what keywords are most relevant for your business. If you’re not sure where to start or if you have some guilty-looking pages on your site, try these 10 strategies for identifying and fixing keyword cannibalization.

What is Keyword Cannibalization?

When you have two or more pages that are targeting the same keyword, it’s called keyword cannibalization. When this happens, it can be hard to rank both pages for this keyword because there is no clear distinction between the pages.

For example, let’s say one page is about high-end designer clothes and another page is about affordable designer clothes. The first page contains an extensive list of designers that offers expensive clothing, while the second page provides a much shorter list of designers with affordable items. Which page should rank higher?

To make it worse, if the content on these pages is duplicated, then they are considered duplicate content instead of cannibalized content. You can’t tell which article ranks better in search engines when they are both representing different brands.

Why is Keyword Cannibalization bad for SEO?

Search engines like Google use keywords to rank pages. But when they see the same keyword on multiple pages, this is called keyword cannibalization.

When two pages are trying to rank for the same keyword, it causes interference. This is because search engine bots will bounce back and forth between the two pages when looking for new content. The web page that gets higher traffic will end up ranking higher in search results.

But when there is keyword cannibalization, this means that both pages are getting the traffic they shouldn’t be getting. It’s taking away their chance of ranking in search engine results for keywords that would be more appropriate for them.

As a result, you may want to reevaluate your content strategy so you can avoid keyword cannibalization and optimize your SEO efforts.

Impact of Keyword Cannibalization

One of the most difficult aspects of SEO is ensuring that your site’s content isn’t keyword cannibalizing. It can be hard to spot; in fact, it’s possible you’re doing it without even realizing it.

If this happens, it can lead to a variety of problems like lower rankings, user experience issues, and unnecessary work. Luckily, there are some strategies you can use to find and fix areas where keyword cannibalization may exist.

How to fix keyword cannibalization?

If you’re not sure where to start, try the following 11 strategies for identifying and fixing keyword cannibalization.

1. Keyword research for your business

You can’t solve a problem until you understand it. The first step to solving keyword cannibalization is identifying the keywords relevant to your business. This can be done by conducting keyword research, which will help you identify what words are best to target.

The best place to start is with your most popular pages. Look at the words that are talked about most frequently on these pages and see if there are any patterns that can help you find new keywords.

If you don’t have time for this step, try using Google Keyword Planner Tool or SEMrush for finding new keywords. They will tell you what words people are typing into search engines in order to find something similar to what you offer. You can also use tools like Ubersuggest which provides a list of suggestions when someone begins typing into a search engine box—the ones that follow are based on the letters they’ve already typed in. These tools will show what people are searching for when they’re looking for something similar to what your business offers.

Once you have some keywords in mind, put them into Google Keyword Planner Tool or SEMrush where they’ll generate data on volume, competition, and more so you know

2. Identify pages with the same keywords

Going through your website and identifying where there are duplicates is a great way to start solving this problem. There are many tools available online that will help you identify pages with duplicate content – try Google’s Site-wide search console or Screaming Frog SEO Spider, or Clear Web Stats’ Duplicate Content Checker Toolbar Extension. Better yet, use one of these tools as a regular part of your SEO process to prevent problems from happening in the first place!

3. Evaluate the relevance of similar keywords

Once you have identified those duplicate pages, think about whether or not those pages actually have high enough relevancy to warrant repeating their keywords over and over again on other pages on the site. If they don’t, fix them so they do! It’s much better to have a few pages with good rankings than many with bad ones because of keyword cannibalization.

4. Restructure the website

You can take a quick look at your website and identify areas that may be affected by keyword cannibalization. For example, if you have product pages for both children’s shoes and adult shoes, they may be competing with each other.

In this case, restructure the pages to group them by age instead of the type of shoe or gender. You can also use a plugin to help find these duplicate keywords on your site.

5. Create new landing pages

If you’re not sure where to start with fixing keyword cannibalization, one of the easiest ways is to create new landing pages.

If you have a page that’s very similar in content and keywords to another page, then chances are there’s some keyword cannibalization going on. Creating a new landing page for this content will help ensure that your SEO efforts are focused on just one URL.

The benefit of creating new landing pages is that they’re typically easier to rank for specific keywords than existing pages. So if you’re targeting “blue shoes,” for example, it would be easier to rank a newly created page than an existing page with the same information about blue shoes. You’ll have more room to include related terms or keywords without disrupting the flow of the article.

6. Consolidate the content

One of the most effective strategies for fixing keyword cannibalization is to consolidate individual pages into one cohesive page.

If you have two different pages that are both focusing on the same keywords, or if you have two versions of the same page, it’s time to consolidate. If you combine these pages, you’ll eliminate any potential confusion and increase your visibility in search engine results pages (SERPs).

Plus, if your content is coherent and easy to understand, visitors will stay on your site longer and click through more pages. The important thing to remember is this: when there are multiple versions of the same information on your site, it can impact how well your site ranks in SERPs. Taking the time to consolidate will help avoid any potential problems with keyword cannibalization.

7. Use 301 redirects

If you have a page that is duplicating content on another page, it’s a good idea to use a 301 redirect. This code will automatically send people to the most relevant page.

For example, if you have an outdated blog post that has been replaced with a newer one, use a 301 redirect to send people from the old page to the new one. You can use this code in your HTML or in your .htaccess file.

8. Combine multiple articles into one article

This is the best way to fix keyword cannibalization is by combining your articles. Combining two or more articles into one piece of content will ensure that each article is unique and optimized for its own topic, which can help with SEO.

If you have an article about the benefits of organic food and another about how to cook it, it’s best to combine them into one article. This also applies if you have two articles on the same topic but with different angles or perspectives. Combining similar articles will make a more comprehensive and better-optimized page for both topics.

9. Improve Internal Linking

By looking at the information in Google Search Console and Analytics, you can see which keywords are most popular and which pages they appear on. If your site has a lot of keyword overlap, it’s likely due to internal linking.

When you find duplicate content on your site, it’s important to take action quickly. You’ll need to find out what pages are duplicating and either add more variety in terms of keywords or combine two similar pages into one page with a better title and more unique content.

For example, if you have two pages with the same keywords that focus on similar topics like “digital marketing,” then combine them into one page that has a clear title and focuses more specifically on digital marketing with a section that talks about both sides of the discussion.

Internal linking is also an important factor in SEO since it’s how search engines determine relevance and popularity for different pages. The more relevant links coming from other high-quality sites, like Wikipedia or credible news sources, the higher your rankings will be.

10. Compare titles and descriptions

You can also identify keyword cannibalization by looking at how different pages are titled or described. Go to SEMrush and click on “General SEO Overview” under SEO Audits & Analysis. From here, you can see how many keywords each page has in its title or description. If there are too many keywords on one page, it could be keyword cannibalization.

11. Identify duplicate content

This is a piece of cake: hop on over to Google Search Console and filter your crawl errors by type. You’ll see a list of pages with duplicate content (along with the duplicated content).

Look at the page title and URL, then compare it to other pages that rank well or that you think might be relevant. If you find multiple pages with the same page title and URL, but one of them ranks better than the others, it’s likely keyword cannibalization (or even more serious stuff like plagiarism).

1 Comment

  • gralion torile 07/06/2022

    Hello there! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a outstanding job!

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