Digital Marketing

What is Digital Marketing? A Beginner’s Guide to Understanding the Basics

What is Digital Marketing? A Beginner's Guide to Understanding the Basics

For the past few decades, marketing has been traditionally done by businesses and brands to introduce their products and services to potential customers. Today, we live in a digital world where we are constantly bombarded with marketing messages. Digital marketing is a form of advertising that uses internet-connected devices to reach consumers. Whether you’re looking for more information on how it works or what it entails, this guide will get you started.

What is Digital Marketing?

Digital marketing is a form of advertising that uses internet-connected devices to reach consumers. It’s a way to increase awareness and drive traffic to your website.

There are many ways to do digital marketing – from blogging, social media marketing, and SEO – but the goal is the same: To create an effective digital strategy that drives sales for your business.

Many companies consider their website as a part of their digital marketing or Internet marketing efforts because it’s the face of their company online. Companies’ websites need to be optimized with keywords and links, as well as content that will help customers solve their problems and answer any questions they may have. Digital marketing also entails email campaigns, banner ads, pay-per-click advertising (PPC), and more.

Types of digital marketing

Digital marketing has advanced over the years and there are now many different types of digital marketing.


Search Engine Optimization

Search engine optimization (SEO) is an important part of digital marketing and business that involves optimizing your website to increase the likelihood of it being found by potential customers.

For example, if you have a website about food, you want to make sure it has the most relevant information for people who are searching for recipes. You’ll also want to make sure your site doesn’t rank too low in search results, which would make customers think it’s not worth their time or they cannot find the information they are looking for.

there are three types of SEO, on-page SEO, off-page SEO, and technical SEO

Content Marketing

With digital marketing, you can reach a larger audience and make sure that your message is heard.

Content marketing is a great way to start a conversation with your audience. It’s also an excellent way to feel as though you’re creating something of value for them at no cost. In fact, content marketing can help you stand out from the competition!

Many businesses choose content marketing because it’s been proven to be effective. Content marketing engages readers, creates brand loyalty, and allows users access to valuable information about your business.

It’s easy to see why many brands are turning towards content marketing. But what makes content marketing so attractive? What are the benefits of using this strategy? Let’s look at five reasons why your company should use content marketing for its digital presence!

Social Media Marketing

Social media is one of the most popular ways for marketers to connect with consumers and get their message across. Whether it’s Facebook, Instagram, or Pinterest, social media has become a crucial tool for brand awareness and gaining new customers.

Social media gives consumers a platform to share content, thoughts, and opinions about products and services with their friends and family. This type of advertising gives brands an opportunity to reach out to more people than ever before.

To do digital marketing well, you have to know your audience. And social media provides an excellent way to learn what they love and what they’re interested in. It’s also a great place to find information on competitors’ products and services that you can use in your own digital marketing efforts.

Pay-per-click marketing

One of the most common forms of digital marketing is pay-per-click marketing. PPC advertising consists of companies paying Google or other search engines to show ads on their websites. PPC ads are usually shown in a sidebar that appears at the top or bottom of web pages and can also be purchased using text or image ads.

There are many benefits to this form of marketing, including increased brand awareness, increased traffic, and increased sales. In addition, it’s also a more targeted form of advertising that allows marketers to reach an ideal audience with specific advertisements.

When it comes time for you to invest in digital marketing for your business, pay-per-click marketing is a form you’ll want to consider.

Affiliate marketing

Affiliate marketing is a type of business model where an individual or company earns commissions by promoting the products of other people, usually in their own online store. With affiliate marketing, the company that provides the product or service does not always have to pay for advertising.

This model is not limited to just selling products, but can also be used for services. For example, if you get a web designer as your affiliate, they will promote and market your website in exchange for a percentage of each sale that goes through their site.

Affiliate marketing is an effective way to reach customers who might not be aware of your brand. By partnering with another brand or individual, companies are able to jump into new markets without having to spend a lot of money on advertising campaigns. They can also generate income from their existing customers by offering discounts and rewards programs to those already loyal to them.

Email Marketing

One of the most popular methods to do this is through email marketing. Email marketing is a type of digital advertising that uses email to send promotional messages to potential customers or members. Depending on the type of message you’re trying to send, there are different ways you can market your business or brand through email advertising.

In this article, we’ll take a look at nine different types of email marketing campaigns and what each one entails. Keep reading to learn more about how you can use these methods to promote your business and drive awareness for it!

Types of email marketing campaign

  • Welcome Email Series
  • Standard Promotional
  • Newsletter email
  • Cart Abandonment
  • Re-Engagement
  • Seasonal Campaign
  • Triggered Email Series
  • Post-Purchase Drip
  • Connect-Via-Social

Influencer Marketing

Influencer marketing is a relatively new form of advertising that uses social media and online networks to promote brands.

Influencers are people with large audiences, high influence, and strong connections to the target audience. With these qualities, influencers can introduce new products or services to their audiences in an effective way that is more personal than traditional marketing methods.

Why do brands need influencers?

Modern marketing has shifted from traditional forms of advertising to digital and social media channels. Traditional forms of advertising, like billboards and TV commercials, have become outdated as consumers no longer respond to them. By using influencers instead of traditional ads, you’re able to build a more personal relationship with your target audience and build trust between you and your customers. This isn’t just important for small businesses either—it can also be beneficial for large corporations looking to reach out to their customers.

Mobile marketing

Today’s digitally-driven culture means that consumers spend more time on their phones than they do on any other platform. In fact, the average American spends over 6 hours and 15 minutes per day on their mobile phone. This is why marketers and businesses must shift the focus of their marketing efforts to the mobile market.

Mobile marketing allows businesses to target consumers with a specific message in a personalized way. It also enables marketers to collect customer data and follow up with them in real-time.

There are many benefits of mobile marketing, such as increased brand awareness, creating a community for your business, customer engagement, and customer loyalty. When done properly, mobile marketing can have a huge impact on your bottom line—especially if you’re not using it yet!

The benefits of digital marketing

Digital marketing is a great way to introduce your brand to potential customers. If you’re looking for more information on how it works or what it entails, this guide will get you started.

One of the benefits of digital marketing is that you can target specific groups of people with ads. This makes it easier for you to get your product in front of the right person at the right time for them.

Another benefit is that digital marketing is cheaper than traditional marketing methods like TV ads. Digital marketing is also more targeted than other forms of advertising because it’s easy to see who is clicking on your ads and which ones are getting more clicks than others.

The internet has enabled companies to reach large audiences without spending a lot of money on marketing efforts. This form of advertising can be done efficiently and affordably using digital methods of communication, like email, social media, websites, blogs, video clips, etc.

Global reach

The digital age has introduced a new opportunity for businesses to reach potential customers around the world. With digital marketing, your business is no longer confined to a single country or region. You can target a specific geographical region if you need to, but you also have the ability to greatly expand your reach.

You have more control over how and where your message is being seen with digital marketing. For example, you can promote your business in the UK and US at the same time without having to worry about budgets or managing two separate companies.

A/B Testing

A/B testing is one of the most common and effective digital marketing strategies. It’s an experiment where two versions of a web page are shown to two sets of randomly selected visitors and the version that drives more conversions is retained.

When you’re running an A/B test, it’s important to have a hypothesis or expectation. You’ll need to decide what you want your goal to be (e.g., increasing conversion rates). Make sure you also specify the metric for success (e.g., sign-ups or registration).

There are many types of hypotheses, but some examples might include:

-Doing X will lead to increased sign-ups

-Doing Y will lead to increased conversion rates

-Doing Z will lead to increased revenue

Once you’ve determined your hypothesis, you’ll need to design and create both versions of your web page. You can then set up a landing page with Google Analytics and Google optimize to track how each version performs.

Niche Targeting

One of the major advantages of digital marketing is the ability to reach your target audience. Digital marketing allows you to target niche audiences, which can be very advantageous for small businesses that do not have a large customer base.

Using Facebook’s advertising services, for example, you can create ads that are targeted by age, gender, zip code, and interests. If you are a small business trying to market your product or service in a specific area, this is an excellent way to get your message out without spending too much money on traditional marketing channels.


Digital marketing is an affordable form of advertising. You have to pay for ads or social media posts, but the costs are usually lower than traditional forms of marketing.

Traditional marketing methods can be costly because they require you to invest in advertising space, print materials, and other physical media. Digital marketing doesn’t have this problem.

For example, if you want to advertise your business on television, you’ll need to purchase air time that often runs into the thousands of dollars per minute. With digital marketing, you only need to pay for the content itself. This means it’s easier for small businesses that don’t have a lot of money to spend on marketing campaigns to afford digital ads.

Trackable & Measurable results

The first benefit of digital marketing is the ability to track and measure your results. With traditional marketing, it’s difficult to know how effective your campaign was. You may have a general idea of how you did but it’s difficult to quantify the results.

What this means for you is that you can create a more targeted message with digital marketing. This gives you the ability to measure both the reach and return of the message. You can use this information to adjust your strategy as needed or see if there are changes in trends over time.

Digital marketing also allows you to track customer behavior when they’re on your website, which can lead to better insights about what customers want in order to serve them better. It provides insight into when people are interested in your company and when they’re not so that you can improve your online experience every time someone visits your site.

Improved Conversion Rates

No matter the size of your company, digital marketing is key to success. One of the most important reasons it’s important is because it can lead to improved conversion rates.

In other words, digital marketing helps you convert more potential customers into paying customers. The internet offers a direct line from business to customer and this marketing channel helps you connect with those potential customers in a way that wasn’t possible before. As a result, you’ll be able to see how many people are clicking on your ads and visiting your website after seeing the ad because of the data tracking capabilities offered by this type of advertising.

Online advertising gives your business access to a larger pool of potential customers than traditional advertising methods, meaning there’s a greater chance for conversions.


Personalization typically refers to how companies reach out to individuals and customize their marketing messages or experiences based on individual preferences, behaviors, interests, and demographics.

This way, consumers will be more likely to engage with your brand, causing you to see a higher conversion rate.

It’s not enough for brands to set up a website or a social media account anymore– they’ve got to keep it updated and personalize their experience so that customers are consistently engaged with them.

Your company should be creating experiences that are personalized for each customer individually. This allows you to personalize your marketing message and make sure your customers get what they’re looking for from your brand.

Increase customer loyalty

With digital marketing, you can establish two-way communication with your customers. You can deliver engaging content to your audience and gauge their response. With this type of marketing, you know exactly what your customers are thinking, which makes it easier for you to improve your customer service and loyalty program.

Digital marketing also increases customer engagement because it allows you to provide real-time information about the products or services that you’re offering. In fact, online reviews are the number one source of consumer trust and B2B brands use them more often than any other source.

Overall, it’s important for all businesses to have an optimized digital presence in order to increase customer loyalty and engagement.

Higher Engagement

While traditional marketing has been effective, it doesn’t always engage consumers. If you’re looking to get your message heard and seen, digital marketing is the way to go.

With digital marketing, you can target your ideal audience more precisely. You can also use different methods such as pay-per-click advertising to increase brand awareness. With these methods in place, your digital marketing campaign will be more successful and will have a higher likelihood of getting your desired response.


If you are looking for a way to grow your business, or are just starting out, digital marketing could be the answer. To get started, take a look at our beginner’s guide to understanding the basics of digital marketing.

You’ll learn about what it is, how it can help your business, and what you need to get started.

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