SEO Keywords Link Building

An Introduction to Anchor Text: What it is and why you should care

An Introduction to Anchor Text: What it is and why you should care

An Introduction to Anchor Text. What is it and why should you care? This article will help walk you through the basics of anchor text, what it is, and how it can help your business. It also gives you some tips for selecting the best anchor text for your content and provides some resources you may find helpful.

What is Anchor Text?

This is a phrase or word that will be highlighted when your content is shared on social media. When someone shares your content, the anchor text is what appears in the URL of the link.

For example, if someone posts a link to your blog post about wine and beer tasting, their post would have “wine tasting” as the anchor text. So if you wanted to find that post on their profile, you would go to

“,” where “An Introduction to Anchor Text: Technical SEO”

would be the linked article.

Anchor text can be used for a number of reasons. It can help people find your content by narrowing down the type of content they’re looking for. If someone searches for an article about wine tasting, then they’ll know right away that this article is what they’re looking for without having to scroll through hundreds of results.

It can also help with SEO—you want to use relevant keywords in your anchor text that match up with keywords in your body copy and other important parts.

Why are anchor link texts important for SEO?

Anchor text is the primary text that links back to your website. It’s important for SEO because it helps search engine spiders find and index your content, like an article where “best blogs” are mentioned. In addition, anchor texts will be used on social media posts and other promotional materials to help drive traffic back to your website.

It’s also important to think about the words you use in your anchor text. The most important thing you need to remember is that it should have high relevance, meaning it should align with what you’re trying to convey in the body of your content or provide useful information about what you offer.

For example, if you’re promoting a blog post on how to best write blog posts, using “best blogs” as an anchor text would be appropriate because it fits into the context of what they’re being instructed on how to do. On the other hand, if you were writing a blog post about how best not to write blog posts, using “free tips” as an anchor text would make sense because readers could benefit from free advice on avoiding common mistakes in their blogging endeavors.

Types of anchor text

While anchor text is an important part of SEO, it can be difficult to know what type of anchor text to use. This article will help you understand the different types of anchor text, how they can help your business, and how to choose the best one for your content.

Exact match

For best results with exact match anchor text, you want to choose a keyword that’s relevant to your business.

The ideal keywords are ones that lend themselves to your content without being too broad. In practice, this means choosing a term or phrase that will help people understand what your brand offers and why they should take an interest in it.

For example, if you’re hosting a seminar about how to make homemade ice cream, the keywords for your target audience might be ‘how to make ice cream’ or ‘making ice cream.’ If you’re hosting a webinar on how to create a podcast, the best keywords would be ‘podcasting’ and ‘creating podcasts.’

Partial match

Partial match anchor text. When you write a specific word and then add additional words to help improve its relevance for certain keywords. The most common type of partial match anchor text is the brand name or topic-specific terms that have been combined with a broad keyword like “Home improvement.”

This type of anchor text will make your content stand out from competing content as it attracts both people searching for home improvement products, as well as those searching for general home improvement keywords. As long as you’re careful not to overuse this technique, this can be an effective way of attracting new customers who want what you sell.

Phrase match

When you’re linking to other websites and pages in your content, it’s important that the anchor text of your links align with the content. For example, if you’re linking to a video on YouTube and the title of your video is “How to cook tofu,” your anchor text should contain “cook” or “cooking”.

Phrase match is a great way to ensure you’re focusing on what your audience wants to hear, rather than the words that appear in your link.


The problem with naked text is that it’s not going to help you get any traction online. The best way to get your business noticed on the internet is to use anchor text in your content and social media posts. It’s a strategy that enables your business to be found by potential customers and partner brands through their search engines.


Anchor text is the text that appears under an image on a webpage. If a website has a picture with a caption like “Kittens” and someone does an image search for “kittens,” then the anchor text of the picture will appear in Google’s search results.

Anchor text helps to improve the click-through rate of content, which means more people will click on it. The most common types of content that have high click-through rates are blog posts and product descriptions.

To help your business get more clicks, make sure you use words with high rates of referral, such as “buy,” “sale,” or “offer.” Using these kinds of words will incentivize people to click through your site to find out more about what you’re talking about.

How to improve your anchor link texts

Because anchor texts are so important for search engine optimization, it’s important to make sure that you’re using them correctly. Here are some tips for selecting the best anchor text:

1. Create a natural flow

Anchor text is the words that are used to link to textual content. To get the best SEO for your website, you will want to make sure your article has a natural flow that doesn’t seem unnatural or repetitive.

For example, if you’re writing an article about “how to make the DIY butterscotch caramel sauce” and want to mention it in a sentence or two at the beginning of your article, choose “butterscotch” as your anchor text. It’ll be clear that this is where your reader should go when they’re finished reading the first section of the article. If you wanted to discuss more on “DIY butterscotch caramel sauce” after mentioning it, you could use “caramel sauce” as an anchor text so that readers know they should also keep reading.

This is a good way to direct readers who aren’t quite sure what you’re talking about and want them to continue reading because they’re interested in learning more about the topic.

2. Match the link text to the content you’re linking

Link text is the words you include in your hyperlinks. You need to make sure that the link text includes important terms about what your article is about.

For example, if you are linking to an article about SEO and keyword research, then the anchor text could be “SEO” or “keyword research.”

If you’re linking to an article about a piece of content, then the anchor text might be “the content,” or “this page.”

3. Don’t cheat your readers

Anchor text is the text that’s used in your content to link back to your website. It’s important because it helps readers understand what your article is about and where it can be found.

If you’ve ever clicked a link in an email and then gotten taken to a homepage or another article, you know what I’m talking about. When this happens, the reader may feel tricked and then decide not to click on your links again.

So what can you do? Create unique anchor text for each of your posts! This will help keep readers coming back for more of your content.

You can also use anchor text strategically when you’re syndicating content through social media outlets. If someone shares an article on their social media account with a link, they’re going to need some idea as to what that article is about. So make sure that you use relevant anchor text so they know exactly where they’re being taken.

4. Make sure the anchor link text is clickable

Anchor text can make or break the success of your content. The right anchor text not only helps your audience find your content but also provides information on what the link will take them to. To ensure that this happens, make sure that your anchor text is clickable so people know exactly where they’re going when they click on it.

In most cases, people know better than to click on anything that isn’t clickable. This makes your content more enticing and creates a sense of urgency for people who are looking for something specific.

Tips for selecting the right anchor text

There are certain best practices for selecting the right anchor text for your content. One of those tips is to make sure you select the correct keyword phrase. If you don’t know which keyword phrases to use, you can use a tool to help find them.

Another tip is to be strategic about how and when you place your keywords in your content. For example, if you’re writing an article on “cheap smartphones,” using “cheap smartphones” as both a keyword and an anchor text would not be a good idea because it’s redundant. Instead, use “buy smartphones on sale” or “smartphones under $100.”

Another tip is to avoid using generic phrases like “buy this product,” “take advantage of this offer,” and “join our team.” These phrases will not generate any leads for your business, no matter which products or services are being offered.

And lastly, don’t place more than one keyword per paragraph or sentence because it doesn’t allow your content’s meaning to fully develop while also increasing the chances that you’ll have too many keywords in one area.

A few other things worth noting:

– It’s important that your anchor text is relevant and related to the content of

Examples of Best Practice

Some examples of best practices for selecting anchor text are:

1) choosing a keyword phrase related to your business’s expertise

2) using a variety of relevant keywords throughout your content and

3) Use language that will be relevant and engaging to your audience.


Although anchor text is only a small part of the SEO process, it has a large impact on the success of any online business. This is why it is important to choose anchor texts carefully and to maintain a consistent anchor text strategy.

To get the most out of your anchor text, be sure to keep these basic rules in mind:

1 Comment

  • graliontorile 06/06/2022

    I got good info from your blog

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